Our Mission
Simplifying financial decision-making too empower small and mid-sized businesses to lead with clarity and confidence.
Our Mission
Simplifying financial decision-making too empower small and mid-sized businesses to lead with clarity and confidence.
Our Mission
Simplifying financial decision-making too empower small and mid-sized businesses to lead with clarity and confidence.
Our Values
Clarity With Confidence
Understand your numbers and know what to do with them
Growth By Connection
Real relationships and scalable, sustainable, vision-aligned advice
Accountability
We do what we say, and help you do the same
Teamwork
We partner with your team, not just your numbers
Our Values
Clarity With Confidence
Understand your numbers and know what to do with them
Growth By Connection
Real relationships and scalable, sustainable, vision-aligned advice
Accountability
We do what we say, and help you do the same
Teamwork
We partner with your team, not just your numbers
Our Values
Confident Clarity
Understand your numbers and know what to do with them
Connected Growth
Real relationships and scalable, sustainable, vision-aligned advice
Accountability
We do what we say, and help you do the same
Teamwork
We partner with your team, not just your numbers
Our Values
Connected Clarity
Connected Growth
Accountability
Teamwork
Meet Michelle Braidwood,
CPA, CGMA, Founder and Principal CFO of Addvantage Advisory Services
Michelle brings a practical, people-first approach to helping business owners thrive. With a background in corporate and public accounting, she created Addvantage to offer financial strategy that's simple, actionable, and human.
Based in Calgary, Alberta, Canada, Michelle believes that financial conversations should be empowering, not intimidating or overwhelming. Outside of work you'll find her outdoors with her husband and two kids, squeezing in a workout, or enjoying a good coffee.
Meet Michelle Braidwood,
CPA, CGMA, Founder and Principal CFO of Addvantage Advisory Services
Michelle brings a practical, people-first approach to helping business owners thrive. With a background in corporate and public accounting, she created Addvantage to offer financial strategy that's simple, actionable, and human.
Based in Calgary, Alberta, Canada, Michelle believes that financial conversations should be empowering, not intimidating or overwhelming. Outside of work you'll find her outdoors with her husband and two kids, squeezing in a workout, or enjoying a good coffee.
Meet Michelle Braidwood,
CPA, CGMA, Founder and Principal CFO of Addvantage Advisory Services
Michelle brings a practical, people-first approach to helping business owners thrive. With a background in corporate and public accounting, she created Addvantage to offer financial strategy that's simple, actionable, and human.
Based in Calgary, Alberta, Canada, Michelle believes that financial conversations should be empowering, not intimidating or overwhelming. Outside of work you'll find her outdoors with her husband and two kids, squeezing in a workout, or enjoying a good coffee.
Meet Michelle Braidwood,
CPA, CGMA, Founder and Principal CFO of Addvantage Advisory Services
Michelle brings a practical, people-first approach to helping business owners thrive. With a background in corporate and public accounting, she created Addvantage to offer financial strategy that's simple, actionable, and human.
Based in Calgary, Alberta, Canada, Michelle believes that financial conversations should be empowering, not intimidating or overwhelming. Outside of work you'll find her outdoors with her husband and two kids, squeezing in a workout, or enjoying a good coffee.
So, Why Choose Addvantage?
You didn't start your business to decode spreadsheets.
We help you turn financial data into action, helping you make smarter decisions, grow with purpose, and finally stop guessing.
ADD STRATEGY. ADD DIRECTION. ADDVANTAGE.
So, Why Choose Addvantage?
You didn't start your business to decode spreadsheets.
We help you turn financial data into action, helping you make smarter decisions, grow with purpose, and finally stop guessing.
ADD STRATEGY. ADD DIRECTION. ADDVANTAGE.
So, Why Choose Addvantage?
You didn't start your business to decode spreadsheets.
We help you turn financial data into action, helping you make smarter decisions, grow with purpose, and finally stop guessing.
ADD STRATEGY. ADD DIRECTION. ADDVANTAGE.
Preferred Clients
We're a great fit for businesses that:
Generate $500K to $5M in annual revenue
Have been in business for at least 1 year
Already work with a bookkeeper or accountant
Want strategic financial guidance, without the jargon
Did you know? Nearly half of all businesses don't make it past 5 years, often due to a lack of strategy.
Preferred Clients
We're a great fit for businesses that:
Generate $500K to $5M in annual revenue
Have been in business for at least 1 year
Already work with a bookkeeper or accountant
Want strategic financial guidance, without the jargon
Did you know? Nearly half of all businesses don't make it past 5 years, often due to a lack of strategy.
Preferred Clients
We're a great fit for businesses that:
Generate $500K to $5M in annual revenue
Have been in business for at least 1 year
Already work with a bookkeeper or accountant
Want strategic financial guidance, without the jargon
Did you know? Nearly half of all businesses don't make it past 5 years, often due to a lack of strategy.
Preferred Clients
We're a great fit for businesses that:
Generate $500K to $5M in annual revenue
Have been in business for at least 1 year
Already work with a bookkeeper or accountant
Want strategic financial guidance, without the jargon
Did you know? Nearly half of all businesses don't make it past 5 years, often due to a lack of strategy.
FAQ's
Answers to the most common questions
FAQ's
Answers to the most common questions
FAQ's
Answers to the most common questions
What's the difference between a CFO Advisor and an Accountant/Bookkeeper?
Is this right for my business?
What's the difference between a CFO Advisor and an Accountant/Bookkeeper?
Is this right for my business?
What's the difference between a CFO Advisor and an Accountant/Bookkeeper?
Is this right for my business?
Add cash flow. Add profit. Add peace of mind.
CFO advisory services bring clarity, confidence, and control for a predictable flat monthly fee. Giving you expert financial leadership without the full-time cost.
Add cash flow. Add profit. Add peace of mind.
CFO advisory services bring clarity, confidence, and control for a predictable flat monthly fee. Giving you expert financial leadership without the full-time cost.
Add cash flow. Add profit. Add peace of mind.
CFO advisory services bring clarity, confidence, and control for a predictable flat monthly fee. Giving you expert financial leadership without the full-time cost.
© Addvantage Advisory Services 2025
© Addvantage Advisory Services 2025
© Addvantage Advisory Services 2025
© Addvantage Advisory Services 2025